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Search insights

See what your visitors are searching for

Every question and search visitors type is logged and organised for you. Understand what they're looking for, spot content gaps, and learn exactly where your search experience can improve — all from real behaviour, not assumptions.

How to turn this on

Under Analytics in your dashboard — no setup required, it's on from day one

Search Performance

Total searches, AI Answers served, and average response time, plotted as a search activity chart over your chosen date range.

Query Categories

What visitors are actually asking about, grouped by theme, so you can see which topics drive the most search activity without reading every query one by one.

Content Gaps

Queries that returned no results, tagged "Nx no results" and ranked by frequency — these are your highest-value writing opportunities, built from real visitor behaviour rather than guesswork.

Review Analytics alongside Content Gaps weekly: gaps get sharper as traffic grows, so a check-in cadence matters more than any single number.

Want the full walkthrough, screen by screen? See Close Content Gaps and Review Your Search Analytics in the How-to Guide.

Feature checklist

Explore our feature guides

  1. Brand voice Not read yet
  2. Search insights You’re here
  3. Quick setup Not read yet
  4. Multilingual Not read yet
  5. AI conversation Not read yet

Common questions

What happens when a visitor searches for something my site doesn't cover?

It's logged as a content gap: a real query that returned nothing, ranked by how often it's been asked. You can pin an existing page to it, write a curated answer, or publish new content and refresh the index.

How far back does search analytics history go?

Every view supports a 7 / 30 / 90-day range, but how far back data is kept depends on your plan: 30 days on Trial and Growth, 90 days on Professional, 180 days on Scale.

You’ve seen what it does.
Now see it on your site.

Start a 14-day free trial: Breezy crawls your site, you paste one snippet, and visitors get answers from your own content.

Simple pricing
Growth
For individuals getting started
US$29/mo
Professional Popular
For growing teams
US$49/mo
Scale
For businesses at scale
US$149/mo
See full pricing →